TTG Asia Editor’s Pick: Where is sustainability in travel & tourism headed? – by Randy Durband, GSTC CEO

TTG Asia Editor’s Pick: Where is sustainability in travel & tourism headed? – by Randy Durband, GSTC CEO

What is sustainable tourism? How sustainable is travel and tourism? I’m asked these questions constantly in my leadership role at Global Sustainable Tourism Council (GSTC). To the first, our view at GSTC is that “sustainability is a journey”, requiring constant improvement and reflecting dynamic conditions, an imperative to continually strive toward greater sustainability and not a set end point.