The Tourism Industry Association of the Yukon (TIA Yukon), based in Whitehorse, Canada is an NGO that has been the voice of Yukon’s Tourism industry for over 40 years. Representing almost 400 members from tourism-based businesses, TIA Yukon assists its members through the training programs and workshops that it administers, working to develop niche tourism sectors relevant to the region, advocating on issues that impact the Yukon’s tourism industry and acting as a conduit for partnership building and networking. TIA Yukon works closely with government and other tourism stakeholders to ensure that the territory’s tourism potential remains strong and that tourism operators are able to pursue opportunities as they arise. The overarching goal of TIA Yukon is to promote tourism in the Yukon through community engagement. For more information, please visit http://tiayukon.com/