Medventure has a vision to make the tourism sector in the Eastern Mediterranean sustainable. Based in
Greece, the company provides consulting and training to hospitality businesses who want to become greener, as well as to local governments or municipalities who want to build green destinations. One of its success stories is the portal Ecotourism-Greece.com which has become a leading platform in advancing eco-friendly accommodation, promoting eco-friendly outdoor activities and strengthening local communities and values. More recently the company launched the Green Guide for Tourism Businesses for the Greek market, which endeavors to help hospitality properties become greener and more sustainable