Adventure Travel and Trade Association (ATTA) is a global membership organization dedicated to unifying, connecting, professionalizing, promoting and responsibly growing the adventure travel market. Association members include tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers. Host of the annual Adventure Travel World Summit executive trade conferences, the Adventure Travel Trade Association also makes possible www.Adventure.Travel, the traveler’s hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.