Booking.com Sustainable Travel Report: majority of global travelers stating that they want to travel sustainably
Green travel trend continues to gain momentum, according to the global Sustainable Travel Report by Booking.com, with a large majority of global travelers (87%) stating that they want to travel sustainably, and nearly four in 10 (39%) confirming that they often or always manage to do so.
“The research also indicates that a lack of information and a lack of credible certification poses a significant obstacle to sustainable travel (32%), particularly in India, China and Japan where travelers cited this as even more of a barrier than extra cost.”
Such credibility is achieved through certification by GSTC-Accredited certification bodies.
