The Stop, Think, Discuss survey finds: 65% of under 24 are swayed by a resort having an official certification

«Having sustainability certification is more important for Europeans, with 40% considering them to be “very important”. Younger consumers – those aged under 24 – can also be swayed by a resort having official certification with 65% saying it is “important” or “very important”.»

The Stop, Think, Discuss survey by Bouteco Hotels found 66% of respondents said sustainability is an important factor in choosing a resort, which was even higher for European consumers, at 90%.