The Wildlife Friendly Enterprise Network conserves threatened wildlife while contributing to the economic vitality of rural communities. Our mission is to protect wildlife in wild places and on agricultural lands in-between by certifying enterprises, like tourism, that assure people and nature coexist and thrive. Certified Wildlife Friendly® uses the power of the marketplace to create on-the-ground change by providing incentives for the protection of biodiversity around the world, offering opportunity for people in often rural and disadvantaged communities, and enabling conservation of intact landscapes critical to the provision of ecosystem services, wildlife corridors through working lands, which provide resilience in the face of climate change.