BUILDING SUSTAINABILITY IN EUROPEAN TOURISM
Experts and tourism practitioners joined from throughout Europe in Athens to debate best strategies in today’s environment to utilize sustainable tourism management mechanisms for destinations and businesses. The Global Sustainable Tourism Council (GSTC) was organizing a lively and informative two-day workshop to review and discuss relevant issues and solutions in the European context of today.
PROGRAMME | SPEAKERS | VENUE & ACCOMMODATION | TRAVEL INFORMATION | SPONSORS
PROGRAMME
Conferience App (agenda, attendees list, Q&A platform)
November 23rd: 14:00-18:00 Day 1 (full programme)
18:00 Welcome Cocktail
November 24th: 8:30-17:30 Day 2 (full programme)
GSTC Overview of Activities and Update
A presentation from the GSTC on the organization’s role in global sustainable tourism and an update on recent developments and activities.
Current and Future Tourism in Greece
The host country will provide an update on national policies and strategies relating to sustainable tourism.
Sustainability Standards and Programs for European Tourism
How can programmes for managing sustainable tourism in Europe best complement each other? Representatives from key certification programmes in Europe will debate on the roles and values of their schemes and how the global GSTC Criteria and GSTC activities fit into the European context.
European Best Practices for Sustainable Management of Destinations and Enterprises
Presentation of best practice case studies from Greece, Iceland, Denmark, Germany, Ireland and Spain. Representatives of destinations, hotel chains, and tour operators will present their experiences and lessons learned on the application of sustainability parameters.
Marketing sustainable tourism in European destinations
This session will discuss challenges in the actual GSTC marketing model promoting Destinations, hotels and tour operators certified by approved certification programmes and how the forthcoming GSTC Certified model will impact the marketing of destinations.
Apply Standards and Certification To Destinations and Enterprises
Practical tips on applying what the GSTC and other organizations offer businesses and destination managers, and a review of key learnings from the two days.
KEY SPEAKERS
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 Lonneke de Kort, CEO, BookDifferent.com |
 Ioannis Spilanis, UNWTO Observatory Program, Aegean Islands |
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Advisor on Sustainability to the Secretary-General, UNWTO |
 Mary-Mulvey, CEO, Ecotourism Ireland |
 Martina von Münchhausen, Tourism Expert, WWF |
 Albert Salman, Founder & Director, Green Destinations |
Melvin Mak, Manager of Sustainability, TUI Benelux
Dimitris Malliaropulos, Chief economist, Bank of Greece
Luigi Cabrini, Chair of the Board, GSTC
VENUE & ACCOMODATION
Venue: Zappeion Conference and Exhibition Center, Athens, Greece. Zappeion is easily accesible by public transpotation, just in the center of Athens, below the Acropolis.
Accommodation: Zappeion is in the center of Athens, with a variety of accommodation options nearby, either a walking distance or reachable by public transportation. Accommodation should be booked separately by participants.
Athens: Athens is the historical capital of Europe, with history dating from the first settlement in the Neolithic age. The city’s values and civilization from the 5th Century BC (the “Golden Age of Pericles”) acquired a universal significance that shapes our modern world. Over the years, a multitude of conquerors occupied Athens, and erected unique, splendid monuments – a rare historical palimpsest. In 1834, it became the capital of the modern Greek state and in two centuries since it has become an attractive modern metropolis with an unrivalled charm.
TRAVEL INFORMATION
Visa: Do you need a visa to enter Greece? Read more here.
Travel Arrangements: International travelers should arrive Athens International Airport (ATH) November 23rd prior to 11:00 to join the opening reception on time; departure times on the 24th or 25th should allow one hour travel time from Athens to ATH plus adequate check-in time.
How to reach the venue: Reaching the Zappeion Conference and Exhibition Center is easy through public transpotation, the most sustainable way. Follow this instructions.
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